Role
Design Manager
with Amerigo Education
As Design Manager for Amerigo's rebranding initiatives,
I enhanced website user interaction, developed marketing content, streamlined global asset sharing, and directed project visuals for success.
Role Responsibilities
• Website visual development and asset management.
• Creation and oversight of assets for print and digital campaigns.
• Marketing visual creation for automated newsletters and emails.
• Strategic visual direction for brand visibility.
• Established and managed centralized asset-sharing platform.
• Directed and produced all company global marketing materials.
• Encouraged cooperation to improve project success.
Logo Usage and Color Spectrum
Visual Management Initiatives
Objectives; Branding IP Assessment
As Design Manager for Amerigo, a comprehensive assessment of visual assets was conducted, including various design files, PDFs, and photos. I created a Microsoft SharePoint library for seamless access by teams both stateside and globally. Visual guidelines were clarified, focusing on logo usage, brand color breakdowns, and corporate fonts, while a freelance photography team was formed to maintain consistent educational visuals across all touch-points.
Website
Development
Objectives; Website Redesign
I co-directed the website overhaul by creating detailed prototypes and wireframes for stakeholder evaluation, which informed the development team's work. Prioritizing student engagement,
I concentrated on educational content and visual components to establish a consistent brand identity throughout the initiative.
Scroll To View
Presentation Landing Slide
Click-Through & Splash Page
CLICK HERE
Digital Solutions
Objectives: Introduce Global Digital Marketing
I developed engaging visuals for multiple social media platforms, edriving interaction with consistent updates that showcased interests, accomplishments, and accolades. By leveraging collaboration tools such as Figma, I facilitated cross-departmental collaboration among stakeholders, fostering a cohesive approach to our social media strategy throughout the year
Printed Solutions
Objectives: Showcase Rebranding with New Print Materials
I designed an extensive assortment of branded print collateral, such as banners, posters, mailers, giveaways, and handouts. Each item was crafted to elevate engagement and convey essential company information, greatly enhancing our brand visibility and outreach initiatives.
Custom Banners & Poster
CLICK HERE
Presentations
& Management
Objectives
Partnering with senior executives,
I developed an extensive collection of tailored PowerPoint presentations for various departments, covering topics such as student arrivals. With sales team insights I also oversaw maintenance
and updates of all presentation materials, facilitating clear communication throughout the organization.
Student Arrival Presentation
CLICK HERE