with Concord (Concord Records)
Role
Art Direction &
Visual Designer
As the in-house Art Director and Visual Designer,
I developed packaging for digital and physical
music products, while also overseeing marketing
materials, including catalogs, targeted ads, and
digital assets to elevate brand impact.
Role Responsibilities
• Oversaw creative projects for multiple music label initiatives.
• Created promotional marketing assets for both front-line and
catalog music genres.
• Directed freelance creatives and agencies on multiple projects.
• Collaborated with teams to enhance sales and provide digital assets.
• Oversaw project budgets to ensure financial efficiency.
• Created B2B catalogs, brochures, and sales materials.
Concord Inventory B2B Catalog
Visual Marketing
Solutions
Objectives
Designed and executed a comprehensive visual marketing framework for all entertainment initiatives, featuring the company catalog, promotional posters, banners, direct mail pieces, window displays, and various other materials to boost project visibility and foster fan interaction.