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I’m a creative visual strategist dedicated to merging technical proficiency and
a strong grasp of brand identity. I create targeted content that aligns with
project objectives to drive business success. My ability to simplify concepts
into captivating stories ensures that each endeavor connects with its audience.
SELECTED PROJECTS
Crazy Cupcake Chica
Role
Brand Identity
Consultant
Brought on to design and consult for entrepreneur launching her baking business. I created a logo that captured her target clientele, enhancing her marketing with quality visuals, social media content, and branded merchandise.
• Visual Identity Development
• Social Media Asset Design
• Brand Guidelines Creation
• Collateral Design
• Promotional Gear
• Merchandise
• Package Brand Design
Rayno Window Film
Role
Marketing
Visual Lead
I provided visual design and consultation for Rayno targeting
the automotive industry. I created promotional infographics for social media and consulted on Rayno's website rebranding with building a wireframes and design walkthroughs.
• Creative Visual Advisor
• Social Media Campaigns
• Promotional Content Creation
• Infographics Creation
• Web Wireframes
• Trade Show Design
Disney D23 EXPO
Role
Creative Lead Designer
• Creative Vision & Strategy
• IP Brand Consistency
• Package Design
• Campaign Management
• Merchandise Creation
• Stakeholder Collaboration
• Trade Show Assets Design
Invited to Disney's D23 event, I had
the opportunity to take well-known
IP character and design unique selfie walls and nostalgic rest areas for guests. Additionally, I also created a mystery box for VIP ticket holders, including curated merchandise.
The Advocate Magazine
Role
Associate
Art
Director
I co-led the artistic vision for a monthly publication, ensuring brand cohesion while managing outsourced artwork, elevated the visual standards of articles and editorials, leading to greater reader engagement.
PLAYGROUND
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