Welcome to my design portfolio, a curated selections of completed projects which showcase my creative direction and
design philosophy. Each piece reflects my unique perspective and expertise, illustrating how I can positively impact your team
and enhance your company's initiatives through innovative design solutions.
Role: Senior Marketing Design Manager
School Partner Brochures Design
Amerigo Education
Leading the the creative initiative, I designed 21 tailored multi-page B2B brochures that showcase all partners' campuses across the USA offered for strategic global used to achieve sales goals. Applying contemporary design with strategic scholastic branding, I ensure each brochure captivates vital information empowering our salespeople to effectively communicate our brand's value.
Marketing
Design
Brand Logo Sizing
Primary Brand Color Palette
Primary Amerigo Typeface
Role: Senior Marketing Design Manager
Amerigo Brand Guidlines
Amerigo Education
I managed and developed the visual elements for Amerigo corporate brand guidelines, including the use of it's company logo, colors, and fonts, ensuring a consistent representation of the company’s visual identity across all platforms.
Brand
Identity
Role: Lead Creative Designer
Events Invitation Design
Esperanza Health Centers
Collaborating with Esperanza Health Centers marketing team to create and design the organization’s annual Chicago fundraising event. This printed invite focused on that year’s theme of “Quinceanera”, I created a vibrant unique invitation tailored to effectively communicating the event details to the intended audience.
Print
Design
Role: Senior Marketing Design Manager
Company Website Redesign
Amerigo Education
Working closely with various company departments to thoroughly understand our needs for the website relaunch I design a comprehensive wireframe for our web developers to build upon. Additionally, I managed and approve all brand visual assets, meticulously selecting fonts and images that enhance our identity and ensure a cohesive user experience.
Developed Website 2022-2025
Wireframe Development
Web &
Digital Assets
Design
Package
Design
Role: Art DIrection
Specialty Store Package Design
CONCORD
As the project art director, I collaborated closely with the marketing team for the iconic band RUSH to create a special packaging design for their concert Blu-ray release. This package also included a unique T-shirt aimed at resonating with our targeted customer base.
